Affiliate & measurement readiness.

How PoolCrossRef is funded

The planned business model is affiliate commerce. Currently, the site uses standard merchant links; no commissionable offers are active and no affiliate revenue or effective commission rate has been verified. A merchant having a program does not make a particular pump or repair SKU eligible.

Replacement evidence, product identity and technical ordering are independent of commissions. Repair and whole-pump paths are both shown when documented. We do not favor a whole pump because its purchase price is higher.

How buying options are ordered

For the exact named product, we show latest observations by observed availability: in stock, uncertain, unavailable, then documented links without a recent price. Merchant name determines order within each group. This is not a lowest-price or best-deal ranking. SKU, condition, bundle, shipping and warranty can differ; unknown fields are not assumed equal.

An old observation remains in price history. A documented exact-product link can still be useful when its price needs rechecking. A broken or mismatched destination is not an active buying option. None of these labels guarantees current stock.

Future commissionable links

Enabling one requires separately verified U.S. offer eligibility, a documented affiliate destination and owner authorization. When enabled, disclosure appears beside the commercial section and the affected link. Possible commissions do not change evidence grades, compatibility, identity or technical ordering.

Exact owner checklist

1. Apply for or identify the existing Doheny’s publisher account. Provide the site URL and describe neutral model-number comparison pages. Confirm acceptance.
2. Export the accepted terms: exact brand/SKU exclusions, effective rate, attribution window, approved deep-link and sub-ID format, feed access. Verify the actual SKUs listed above individually.
3. For Pool Supply Unlimited and INYOPools, ask whether a publisher program supports these pump and OEM repair SKUs. Do not assume a public program exists.
4. Supply approved product links and evidence of eligibility. Record the contract/source version separately from product evidence; configure the verified affiliate destination and allowed tracking host. Enable only reviewed offers.
5. After separate authorization, use the affiliate network’s permitted validation procedure. Do not create purchases or artificial conversions. Match actual attributed transactions and net commissions before reporting EPC.
6. In Google Search Console, create a URL-prefix property for this site. Supply the HTML verification token for the GOOGLE_SITE_VERIFICATION setting. It renders as meta name="google-site-verification" in the homepage head. Then verify ownership; submit the candidate sitemap only after controlled indexing is activated.
7. Choose/configure the analytics property if external analytics is desired. Current first-party events are available now; no third-party account is connected. Validate owner/test traffic exclusion before assessing commercial traffic.
8. Review commercial freshness separately. Any future indexing activation requires owner approval and the documentary/editorial candidate plan, including current support-product checks. Aging alone does not remove an approved candidate. Keep global noindex until launch is separately authorized.

Implemented first-party events

model_search · legacy_page_view · replacement_expand · repair_expand · replacement_product_click · repair_part_click · merchant_outbound_click · compare_action. Also page_view and organic_referral_landing (referrer-derived, not Search Console attribution).

Merchant click records retain legacy model when supplied through a valid relationship, destination product, merchant, repair/replace path, offer ID, timestamp, click ID and actual affiliate-link state. Direct product visits may have no legacy model; none is invented.

No email, IP, full referrer URL or persistent visitor identifier is stored. Event totals include testing and repeat clicks; they are not unique visitors. Search queries and conversions remain external account data.

Activation boundaries

Affiliate destinations are disabled until eligibility and link-source records exist. A click ID is added as a network sub-ID only when the network parameter has been explicitly configured from evidence. Merchant program membership and offer eligibility remain separate.

Global noindex remains active; robots allows page crawling. Affiliate approval is not a prerequisite for organic/outbound measurement. DOE matching and complete repair prices are not prerequisites. Account ownership, affiliate terms and real search/monetization measurements cannot be completed without owner participation.